Slumbersac

58% Increase in Year-on-Year Revenue

0 %

Increase in Return on Ad Spend (ROAS)

0 +

Additional Conversions YoY

0 %

Decrease in Cost Revenue Ratio (CRR)

CLIENT

Slumbersac is a leading online retailer specialising in high-quality, safe, and comfortable sleeping bags for babies and toddlers. Known for its award-winning "sleeping bags with feet," the company's mission is to provide families with sleep solutions that ensure a safe and restful night. A client for two years, their campaigns are designed to drive e-commerce sales and revenue while achieving key efficiency targets, including a high Return on Ad Spend (ROAS) and a low Cost Revenue Ratio (CRR).

CHALLENGE

The primary goal was to achieve ambitious year-on-year growth of at least 20%. However, the existing CRR limited how much ad spend could be scaled, creating a barrier to aggressive growth. This was compounded by a highly competitive market, where Slumbersac competes against large retailers offering cheaper alternatives. The challenge was to increase sales and brand recognition without sacrificing profitability.

STRATEGY

We developed a full-funnel advertising strategy that focused on building brand awareness at the top of the funnel before capturing warmer, high-intent users with powerful performance campaigns.

Launched top-of-funnel video campaigns on YouTube to build brand awareness and recognition.
Segmented campaigns to target brand and generic keywords separately, ensuring budget was allocated efficiently.
Leveraged engaging imagery and videos across Performance Max and Demand Gen campaigns to capture user attention throughout Google’s network.
Created highly-specific ad groups and landing pages for different products, ensuring a seamless and relevant user journey from search to purchase.

IMPACT

The strategy successfully broke through the previous scaling limitations, delivering exceptional growth in both revenue and profitability. All key metrics saw significant improvement compared to the previous year.

Generated a 58% year-on-year increase in revenue, earning an additional £101,113 compared to the same period last year.
Increased Return on Ad Spend (ROAS) by 37%—a significant achievement, as profitability improved even while total ad spend was scaled.
Delivered over 2,000 more conversions compared to the previous year, showing a substantial increase in customer acquisition.
Successfully decreased the Cost Revenue Ratio (CRR) by 5%, breaking past the efficiency barrier that had previously limited growth.

THE BOTTOM LINE

By strategically pushing ad spend while simultaneously increasing ROAS and decreasing the CRR, we achieved highly profitable growth that defied typical market trends. This campaign not only surpassed all key performance targets but also strengthened Slumbersac's brand presence, setting a new benchmark for their digital advertising and positioning them for continued success.