InvestEngine

5400% Return on Ad Spend!

£ 0

Total Top-Up Value Generated

Sign-Ups at a £75 CPA During Peak Tax Season

£ 0

CPM in a Niche, Competitive Audience

CLIENT

InvestEngine is a UK-based financial technology company known for making investing accessible and affordable. Its online platform offers commission-free investing with a wide range of low-cost Exchange Traded Funds (ETFs), providing services for both DIY investors and those seeking professionally managed portfolios. As a client for one year, the primary campaign objective is to drive new, qualified users to sign up and start investing on their platform.

CHALLENGE

The main goal was to test Reddit as a new advertising channel to tap into a fresh audience during the highly competitive end of the UK tax year. InvestEngine operates in an extremely crowded market, competing against industry heavyweights like Trading212 and eToro. The challenge was to cut through the noise and drive awareness and sign-ups with a limited test budget of £10,000, all on a platform new to their marketing mix.

STRATEGY

The strategy was built around a creative, two-phase campaign designed to resonate with Reddit's unique user base by targeting savers, not traders.

Developed an authentic creative approach that poked fun at industry stereotypes (e.g., "The Crypto Bro," "The CEO") with the core message: "invest smarter than them."
Implemented a phased launch, with Phase 1 focused on building awareness and warming up audiences, followed by a conversion-focused Phase 2.
Utilised hyper-targeted subreddit categories (both directly and indirectly relevant to finance) combined with demographic data to build a "high net worth persona."
Leveraged high-quality video assets for initial engagement and striking static images with strong calls-to-action for re-marketing efforts.

IMPACT

Despite being a test on an unfamiliar platform, the campaign delivered exceptional results, proving Reddit to be a highly effective channel for reaching a financially savvy audience.

Generated $526,689 in total top-up value from a campaign spend of just over £9,600, achieving a remarkable 5,400% ROAS.
Secured 128 new user sign-ups at an efficient Cost Per Acquisition (CPA) of £75 during the industry's most competitive period.
Achieved an impressively low Cost Per Mille (CPM) of £4.30, well below industry benchmarks for such a niche audience, indicating highly resonant creative.
Successfully scaled results between phases, with total top-up value growing from $116,751 in Phase 1 to $409,938 in Phase 2.

THE BOTTOM LINE

The strategic and phased approach to a new platform proved that authentic messaging and targeted community engagement can drive incredible returns. By adapting the strategy based on real-time data, we successfully built brand awareness and generated high-value conversions, establishing a new and profitable advertising channel to incorporate into InvestEngine's ongoing marketing activity.